The Truth About Menu Boards

Digital Menu Boards are utilized in less than 20% of restaurants in overall nation. The other 80% are needlessly missing out on some incredibly easy and effective ways to increase the bottom line.

What’s today’s special?

Over half of restaurant customers look to menu boards specifically to find out what’s on special. But incredibly, almost half the time the very information that these eager customers were looking for, literally with their money in their hands, was nowhere to be found! For the 80%, it’s easy to see why. Imagine how difficult it would be to change static chalkboard signage every time you change your special. For owners of digital display systems, what’s on your display can be changed at the touch of a button, with the changes automatically reflected in your POS system, too.

This disadvantage is especially crushing if your major target consumers are younger. The Millennials, perhaps the most important demographic for QSR establishments, are less set in their ways about everything, including the food that they eat. They are looking for new food experiences and your meal specials are prime candidates. Why would you want to miss this opportunity?

One picture is worth 1000 words:

QSR customers are in a hurry. They won’t take a time to read lengthy explanations. That’s why pictures are essential, especially if you’re promoting a new menu item. A tantalizing vision of your latest promotional special, in all its mouthwatering glory in living color, will have your customers reaching for their wallets far faster than any verbal description. While posting great pictures is as easy as a few taps on a keyboard for operators boasting digital display systems, it will present much more of a challenge for those still stuck with chalkboard or painted signage.

Greater control with digital signage:

For franchises or other types of multi-site operators, what customers see on menu boards can be centrally controlled. A new limited time offer and new pricing can be made to appear at all your locations, whether they are on the other side of town, or on the other side of the continent. And, if you’re spending millions on advertising that great new blockbuster offer on the web and on TV, you want to make sure that what your hungry, eager customers see on your menu signs is in sync with the expectations that you spent so much time, effort and money in creating.

How Much Should You Spend On A Pay-Per-Click Advertising Campaign?

Running a business is really hard work, and even for those of you out there who have multiple businesses, the work does not necessarily get easier. Not only are you dealing with the day-to-day operations of what your industry is, but you are also navigating the 21st century in terms of spreading the word about your business, and this will undoubtedly include a pay-per-click advertising campaign.

As companies have begun to understand what it means to be relevant players in the online advertising game, being able to know how best to drive traffic to their website is critical for success. Moreover, not only is the initial push of traffic vital, but there is a need to understand what it takes to maintain a static ad campaign. In today’s world of online advertising and marketing, clicks are what it is all about. There’s just one problem – how exactly does a business’s advertising budget factor into funding a successful pay-per-click advertising campaign?

The truth is that all businesses struggle with making sure their advertising budget is efficiently spent and that there is a worthwhile return on investment. Thus, the question comes up about the amount of money that should be spent when it comes to a pay-per-click advertising campaign.

Here are a few things to consider:

Determination of Goals – What’s it all about for your business? Numbers of leads or sales per ad dollars? Knowing what you want & what means the most to your business is the best guide.

Find Out Where You Can Save Money – Advertising experts note that only about 25% of small businesses are active in their PPC accounts. Getting your hands a little dirty may actually save you money because you’re taking the time to see where issues have arisen & trying to nip them in the bud before they become problems.

Factor in Room for Errors or Changes – Advertising budgets need some room to maneuver so that changes can be made when necessary. A dynamic advertising plan is always vital for any business because standing still without financial wiggle room means you get left behind.

Have An Actual Budget From Which to Work – Perhaps the most important part of any pay-per-click advertising campaign, businesses need to have a budget from the beginning. This lets you know how much you can spend & allocate funds for changes that may come up.

As with most things pertaining to advertising and marketing, determining a specific dollar amount to be spend on your business’s per-per-click advertising campaign is not an exact science. Full disclosure: there are a number of websites that provide their versions of equations to give you a ballpark figure, but again, it’s all an estimation. In the end, knowing what best works for your company’s advertising dollars is teaming up with a killer advertising agency that can get a handle on your business, understand your needs, and help you put together a plan to make every advertising dollar work for you.

Description About Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad” for short.

Commercial ads often seek to generate increased consumption of their products or services through “branding”, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful.

Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.

In 2015 advertisers worldwide spent an estimated US$529.43 billion on advertising. Advertising’s projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest (“big four”) advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.

In Latin, adventure means “to turn towards”.

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.

In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell confectionery. Advertisement usually takes in the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with “Jinan Liu’s Fine Needle Shop” and “We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time” written above and below is considered the world’s earliest identified printed advertising medium.

In Europe, as the towns and cities of the Middle Ages began to grow, and the general population was unable to read, instead of signs that read “cobbler”, “miller”, “tailor”, or “blacksmith”, images associated with their trade would be used such as a boot, a suit, a hat, a clock, a diamond, a horseshoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts. The first compilation of such advertisements was gathered in “Les Crieries de Paris”, a thirteenth-century poem by Guillaume de la Villeneuve.